Media Passport The lowdown on local media landscapes

insight

US Multi-screen mobile sparks the hunt for adspend 11 January 2013 - With global ad spend set to stay steady at 5.3% in 2013, the hunt for ad dollars promises to be as fierce as ever, writes MEC's Eamonn Store. Australia, China, Singapore Asia’s infrastructure catch-up 10 January 2013 - Agencies will have to work harder to get digital spend away in markets that are playing catch up with demand, writes Toby Jenner. Argentina, Brazil, Colombia, Mexico The good news is in LatAm 10 January 2013 - Ad spend is rising at remarkable levels across LatAm. The 2014 Football World Cup and the 2016 Olympics will drive the market higher still, says Martin Curia. China, India Conversing with the ‘mobizens’ 11 December 2012 - Complex multi-screen consumption is forging ahead in Asian markets, but do marketers understand how to cater for the behaviour of these ‘evolved’ consumers, asks Hari Shankar Brazil, Mexico Smartphones infiltrate daily life 11 December 2012 - The thirst for technology is strong throughout the Latin American region with mobile penetration now surpassing 100%, thanks to mobile subscriptions. By Ernesto Lotitto Mobile drives creative potential 11 December 2012 - As time spent with mobile devices continues to rise faster than any other media, Chien-Wen Tong asks whether mobile advertising is taking advantage of creative possibilities US Make mobile work for consumers 11 December 2012 - As US mobile usage starts to overtake traditional media, marketers must ensure that mobile campaigns use tools that are relevant and useful to consumers, says Scott Marsden When two become one 27 June 2012 - The European print industry has transformed itself and embraced the opportunities that the digital age brings. As leading newspaper and magazine brands provide multimedia experiences alongside their print editions, industry leaders believe that the traditional print and new digital sectors are becoming at ease with each other Brazil Don‘t stop the printing press 27 June 2012 - The strength of TV and online is constantly touted to be one of Latin America’s greatest strengths, but writing off print could prove to be a bad move. By David Hing India The Indian Print Story 27 June 2012 - Print in India is witnessing a period of sluggish growth. The future, it seems, is regional print and entry into new markets. By T 'Gangs Gangadhar