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Media Passport The lowdown on local media landscapes

Mexico

Flexibility among the Mexican media owners means that the market has the potential to be particularly creative. MPG Mexico was crowned Agency of the Year at the Festival of Media Awards 2010.

Mexico Market Data

Ad Spend by Medium

Adspend Trends ($bn)

1,595 No. of consumer magazines

27.2% Online penetration

TOP MEDIA

Rankings for Television, Newspapers, Magazines, Websites, Advertisers and Agencies.

insight

The good news is in LatAm 10 January 2013 - Ad spend is rising at remarkable levels across LatAm. The 2014 Football World Cup and the 2016 Olympics will drive the market higher still, says Martin Curia.

Smartphones infiltrate daily life 11 December 2012 - The thirst for technology is strong throughout the Latin American region with mobile penetration now surpassing 100%, thanks to mobile subscriptions. By Ernesto Lotitto

Online video’s growing pains 16 December 2011 - More than 80% of the LatAm online population watches video, but a lack of professional content from media owners is currently holding the platform back, argues Rachel Reyes

More Insight »

news

New CEO for ZenithOptimedia Mexico 05 March 2013 Wunderman boosts LatAm offering 08 January 2013 FedEx Express reaches out to SMEs in next phase of campaign 05 December 2012 Apple loses ‘iFone’ case in Mexico 05 November 2012 New digital head for Mediacom Mexico 26 October 2012

More News »

Mexico Profile

Population 111 million
Capital City Mexico City
Language Spanish
Currency Mexican pesos (MXN)
Time zone GMT-6 hours
Dialing Code +52

Internet Country Code.mx
GDP per head $13,200
Annual Growth -7.10%
Exchange rate to $ 13.64 Mexican pesos per US $
2009 Adspend (USD 000)$3,464

Source: www.cia.gov/library/publications/the-world-factbook/