Brazil and Mexico switch to new leisure channels
16 March 2012
Urban Brazilians and Mexicans spend three times as much time online as they do watching television, according to a study by Forrester Research.
In a typical week, Brazilians and Mexicans report spending 23.8 and 24.7 hours respectively on the internet, compared to only 6.2 and 7 hours watching TV.
Television also struggles to compete with video games. Brazilians spend 6.3 hours playing each week, while Mexican weekly video game consumption is reaching the same level as television viewing with 6.4 hours spent playing.
The Forrester report states that online adoption in Brazil and Mexico will reach 57% and 48% by 2016. Adoption currently stands at 47% and 38%.
The results are based on surveys from 4,020 online adults in 22 major cities in Mexico and Brazil carried out last November.
David Hing, London