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Media Passport The lowdown on local media landscapes

Russia flag

Russia was hard hit by the recession, but it has now rediscovered its growth potential. Barriers to entry into the market remain high. Video International currently controls 75% of the TV ad market, although moves are being made to increase competition. Local language websites continue to dominate over global favourites. 

Russia Market Data


Ad Spend by Medium

Russia ad spend share

Adspend Trends ($bn)

Russia ad spend trends
20,433 No. of consumer magazines 
241 mins Daily TV viewing
42.8% Online penetration

TOP MEDIA

Rankings for Television, Newspapers, Magazines, Websites, Advertisers and Agencies.

insight

Media prices continuing rise Media prices continuing rise 20 January 2011 - With media inflation continuing into 2011, Martin Sambrook assesses the outlook in key markets and suggests ways of keeping costs down. One world, many places One world, many places 08 July 2010 - Based on Ipsos' Global Advisor survey, this report looks into citizens' relationships with their local area and who has the best quality of life. The Russian TV revolution The Russian TV revolution 17 June 2010 - TV is about to change in Russia. In contrast to the UK, France and Spain where media owners are being allowed to tighten their grip on the ad market, Russia is entering a more competitive era.
More Insight »
 

news

TNS inks Brandtone deal to boost emerging market research 08 May 2013 Mail.ru Group tops online engagement rates in Russia 15 April 2013 Russia’s Yandex opens Android app store 26 February 2013 Nissan taps TBWA to re-launch Datsun brand 04 February 2013 David Blair to lead Fitch across Europe and Asia 18 January 2013
More News »
 


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Russia flagRussia Profile

  • Population 140 million
  • Capital City Moscow
  • Language Russian
  • Currency Russian rubles (RUB)
  • Time zone GMT+3 hours
  • Dialing Code +7
  • Internet Country Code.ru
  • GDP per head $15,200
  • Annual Growth -8.50%
  • Exchange rate to $ 32 Russian rubles US $
  • 2009 Adspend (USD 000)$6,305

Source: www.cia.gov/library/publications/the-world-factbook/
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