Despite its significance as a regional hub, the domestic ad market is a small one because of its size. It only represents 0.2% of the world’s ad spend, but levels of spend have bounced back after a slight dip last year.
Top 10 advertisers to appear here soon
To order a copy of FIPP World Magazine Trends 2010/2011 – which features detailed local magazine information on 48 country markets and an overview of major trends and developments – visit www.fipp.com/publications.
33.7% Share of adspend
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