This evening at the Natural History Museum under Hope, the new Blue Whale struture, the international media and marketing industry came together to celebrate global excellence in advertising. Can you see yourself in the pictures here
MediacCom was the big winner on the night taking home all three of the legible Grand Prix prizes, Agency of the Year, Campaign of the Year and Agency Network of the Year.
The final Grand Prix of the evening, International Advertiser of the Year, was won by Expedia as two of its brands received three trophies with wins for ‘The Eiffel Tower, All Yours!’, together with Blue 449, and ‘Discover Your Aloha’.
Other big winners included PHD winning a total of four awards from its US and China offices and Blue 449 taking home two.
This year two special awards were also introduced, The Talent Award and Content Creator, and judged by two specialist juries and they chose MEC Global as the winner of the former with its ‘Brave Your Bias’ initiative and The Economist Group taking first in the latter for its innovative and informative content creation for clients.
The event also featured a survival kit, provided by our partner Discovery, as a hidden surprise under each of the dinner tables featuring contents, which Ed Stafford, explorer, adventurer and presenter on the network, has encountered on his trips. It meant that there were plenty of rubber snakes being worn, danced with and having selfies with excited guests.
The full winners list is here:
Best Automotive campaign
Winner
Client: Tiago
Agency: Maxus Global
Campaign: From Zica to Tiago
B2B Campaign of the Year
Winner
Client: SAP
Agency: PHD
Campaign: Live Business
Best Communications Strategy
Winner
Client: MAGGI
Agency: MEC MENA
Campaign: MAGGI Diaries – The power to make a difference
Highly Commended
Client: Vaseline
Agency: PHD
Campaign: The Vaseline Healing Project
Best Engagement Strategy
Winner
Client: Moutain Dew
Agency: OMD
Campaign: Mountain Dew League
Highly Commended
Client: Heineken
Agency: Starcom UK
Campaign: Heineken Go Places
Best Integrated Campaign
Winner
Client: Mailchimp
Agency: PHD
Campaign: Did You Mean
Best International Launch Campaign
Winner
Client: Sing
Agency: MediaCom
Campaign: Sing
Best Execution of a Global Brand
Winner
Client: Yasmin
Agency: PHD China
Campaign: Yasmin’s Sex-Ed Revolution
Highly Commended
Client: Always
Agency: MediaCom
Campaign: React to Shamers
Highly Commended
Client: Excedrin
Agency: PHD
Campaign: The Debate Headache
Best MarTech or AdTech Innovation
Winner
Client: Telekom Electronic Beats
Agency: MediaCom
Campaign: The Lenz
Best Partnership Award
Winner
Client: Smirnoff
Agency: Carat
Campaign: Smirnoff: International Women’s Day
Best Sponsorship Activation
Winner
Client: Samsung Global Mobile
Agency: Starcom
Campaign: Winning the Olympics with Samsung Mobile and #DoWhatYouCant
Highly Commended
Client: Ford Performance
Agency: Mindshare Worldwide
Campaign: Ford Le Mans Live-Ad
Best Targeted Campaign
Winner
Client: Gillette
Agency: MediaCom
Campaign: Bachelor of Shaving
Best Targeted Campaign
Highly Commended
Client: Mailchimp
Agency: PHD
Campaign: Did You Mean
Best Use of an Influencer
Winner
Client: Nosiy May
Agency: IMA
Campaign: #NoisyMayInfluenced
Best Use of Content
Winner
Client: Shell
Agency: MediaCom
Campaign: Best Day of My Life
Highly Commended
Client: GoPro Hero5
Agency: UM
Campaign: A Hero Inside Us All
Best Use of Social Media
Winner
Client: Gucci Guilty
Agency: MediaCom
Campaign: Dark to Light
Highly Commended
Client: Heineken
Agency: MediaCom
Campaign: Heineken – Open Your World
Best Use of Video
Winner
Client: Expedia
Agency: Expedia Media Solutions
Campaign: Discover Your Aloha
Fashion, Beauty and Retail
Winner
Client: Vaseline
Agency: PHD
Campaign: The Vaseline Healing Project
Finanical and Utility Services
Winner
Client: Shell Advance
Agency: MediaCom
Campaign: Shell Advance – Scooter Oil
Highly Commended
Client: Shell
Agency: MediaCom
Campaign: Best Day of My Life
Food and Beverages
Winner
Client: Lucozade
Agency: MediaCom
Campaign: Made to Move
Highly Commended
Client: Mountain Dew
Agency: OMD
Campaign: Mountain Dew League
Media, Entertainment and Sports
Winner
Client: Deadpool
Agency: Zenith
Campaign: A Unicorn-ucopia of Marketing Wins
Highly Commended
Client: Betsafe
Agency: Fuse
Campaign: The Betsafe True Player Challenge
Technology and Telecommunications
Winner
Client: Telekom Electronic Beats
Agency: MediaCom
Campaign: The Lenz
The Big Idea Award
Highly Commended
Client: Gillette
Agency: MediaCom
Campaign: Bachelor of Shaving
Highly Commended
Client: Desperados
Agency: Starcom UK
Campaign: Desperados Zero Gravity Bass Drop
The International Effectiveness Award
Winner
Client: HomeAway
Agency: Blue 449 Global
Campaign: The Eiffel Tower, All Yours!
Highly Commended
Client: Gillette
Agency: MediaCom
Campaign: Bachelor of Shaving
Tourism, Travel and Leisure
Winner
Client: HomeAway
Agency: Blue 449 Global
Campaign: The Eiffel Tower, All Yours!
Highly Commended
Client: Expedia
Agency: Expedia Media Solutions
Campaign: What US National Park Are You?
