Performance marketing agency Merkle, acquired last year by Dentsu Aegis Network, has appointed Mediavest’s Coleen Kuehn to the role of chief media officer.
Kuehn joins Merkle from her role as president, client leadership, at Publicis Media-owned Mediavest Spark, where she has spent over five years.
Prior to this, she held client-side positions with American Express and Coca-Cola, and senior agency roles with MediaCom and Havas.
In her new post, Kuehn will be responsible Merkle’s media portfolio across search, display, social, and performance media, as well as its communications strategy capabilities.
“I’m thrilled to welcome Coleen to lead Merkle’s expanding media practice,” said Craig Dempster, global services leader at Merkle. “She brings deep expertise and a future-oriented spirit that fits Merkle’s culture and is essential to our clients’ success.”
Kuehn added: “Merkle is uniquely positioned as the agency of the future, and one of the few agencies that can make people-based marketing a reality. With a number of recent high-profile media wins and the backing of the Dentsu Aegis Network, it’s an exciting time to join this high calibre team.
“I look forward to tapping into Merkle’s innovative platform and solutions to drive value for our growing roster of clients.”
Speaking last month at the IAA’s Business Briefing and Networking Lunch in London, Dentsu Aegis Network chief executive Jerry Buhlmann was fulsome in his praise of Merkle, and hinted that he would look to expand the business to new global regions.
Buhlmann said that Merkle’s capabilities will be extended to markets in Europe and Asia, but only where it can offer the correct level of service. “We will do it very, very well, in the right markets, or not at all,” he added.
“With data, you are either first division, or you are no-where. You can’t be ‘medium’ at data – that makes you dangerous.”