Miappi lets brands take back control of their social media content.
Business name: Miappi
URL: www.miappi.com
Twitter: @miappi
Sector: Social media/content marketing
Based in: London
Regions covered: Global (clients on all continents)
Founders/ What do each of you do?
Andrew Foyle – https://uk.linkedin.com/in/foyle – CEO/Chief Evangelist
Lee Buchanan – https://uk.linkedin.com/in/leebuchanan – Operations/Finance
Toby Britton – https://uk.linkedin.com/in/toby-britton-5978626 – Design/Development
Who are your major backers?
Collider
Downing Ventures
Angel Investors
What’s the track record?
We’ve built the platform and successfully started generating revenue from it. We’ve
worked with major clients and agencies like British Airways, Sony Music, Three Mobile,
Unilever, Diageo, Havas, OMD, Mediacom etc
What’s the elevator pitch?
Miappi lets brands take back control of their social media content. Our SaaS platform
displays a brand’s own social content, plus UGC, as a single, beautiful social wall for
display on any screen. Our design, curation and moderation features let clients present
a complete social story perfectly pitched to their customers.
What does this mean?
We let our clients very easily leverage their investment in social as well as what their
customers are saying in a much more powerful and engaging way – whether it’s
delivering via a current website, app, event/digital out of home screens or internally in
organisations.
What makes your company different from its competitors?
The simplicity of our platform yet the flexibility of the end result is what our clients most
often comment on.
Who are your clients?
Major clients include British Airways, Sony Music, Three Mobile, Unilever, Diageo, Havas, OMD, Mediacom etc
How will your company change the world?
We’ll bring social media conversations right in to assets you control – whether that’s
websites, apps or digital screens and whether it’s customer facing or internal. It
massively leverages the investment you and your customers make in social and
increases both reach and improves engagement.
Who do you compete with?
Various – Stackla, Engage Sciences, Mass Relevance
Who should be worried?
Stackla, Engage Sciences, Mass Relevance!
If you could choose any investor globally who would it be?
WPP
If you could poach any member of staff from any company in the world who would it
be?
Martin Sorrell
