MediaCom and OMD have achieved the highest numbers of entries in this year’s M&M Global Awards shortlist, with the agencies almost neck-and-neck with 31 and 29 entries respectively, while Dell and Shell have emerged as the brands with the most nominations.
This year the shortlist features 116 entries spanning 18 categories.
While 69 brands made the shortlist, Dell’s ‘Take IT Easy’ case study through MediaCom stood out for garnering the most nominations for any campaign, being shortlisted six times, followed by Bose’s #listenforyourself (also MediaCom).
Starcom MediaVest Group achieved the third-highest number of entries to the awards, while newcomers include Essence, RE’FLEKT and Primus.
This year’s awards see the debut of a number of new categories: B2B Campaign of the Year, Best Partnership Award, Best Use of Mobile, Best Use of Native Advertising, Best Use of Video, International Creativity Award and The Smart Use of Data Award.
Graham Alexander, C Squared’s awards manager, said: “The M&M Global Awards shortlist maintains its place as the annual health check for the international media industry and 2015 looks to be another fantastic year.
“The success of new categories, such as B2B Campaign of the Year and the Partnership Award, are markers of the direction that the international scene is moving and the M&M Global Awards will continue to recognise and reward the very best work.”
The M&M Global Awards 2015 is set to be the biggest and best yet, with a host of new categories and a gala ceremony to take place at Grosvenor House on London’s Park Lane on Thursday 3 September.
Alex Brownsell, editor of M&M Global, added: “The M&M Global Awards provide a once-yearly opportunity for the industry to come together and celebrate the truly fantastic work on display. With one or two surprises up our sleeve, this year’s party promises to be unmissable.”