Another year is nearly gone, and with it plenty of major moments in the marketing, media and advertising world. Yet the big stories are not always the ones to gain the most attention from M&M Global’s readers – as this top 10 list of the most-read stories of 2014 proves.
1 – OMD wins big at the M&M Global Awards
OMD was the big winner at September’s M&M Global Awards, taking the prestigious Agency Network of the Year and Campaign of the Year gongs.
2 – Havas Media Group’s Dominique Delport on the benefits of self-disruption
Havas Media Group’s enigmatic global managing director Dominique Delport gave M&M Global a rare exclusive interview in which he explained how the company is driving change through technology and encouraging deeper engagement through organic marketing.
3 – Pollen Mobile launches global mobile advertising offering
Pollen Mobile, a specialist mobile advertising company, announced a new focus on bridging the gap between international Mobile Network Operators and the advertising and media industry.
4 – eBay Advertising launches partnership with Acxiom
eBay Advertising announced a partnership with Acxiom – a company that specialises in enterprise data, analytics and software as a service – to enhance segmentation and targeting on the platform.
5 – Evian launches live young campaign to beat January blues
Evian aimed to brighten up the year’s most dreary month with a 360 degree campaign across social media, above the line print and digital outdoor advertising, in-store activation and PR.
6 – Power of Nature returns to BBC World News, sponsored by Nikon
Power of Nature, sponsored by Nikon, returned to bbc.com and BBC World News for a new 10 part series revealing there’s more to the Earth’s great wild places than just their natural beauty.
7 – Targeted coupons on smartphones appeal to 65% of shoppers
71% of all UK shoppers now own a smartphone and this figure is expected to rise to 78% by the end of 2014, research from Savvy Marketing showed.
8 – Native advertising is more effective than pre-roll ads
Native video advertising is more effective than pre-roll ads as the foremost format in video advertising, according to a study by Nielsen for Ebuzzing based on respondents in the UK and US.
9 – Media ‘dramatically’ less important, argues Coca-Cola marketing boss
Coca-Cola has made a “dramatic” shift in emphasis towards marketing creativity over media choices, according to the company’s European marketing boss Javier Sanchez.
10 – The Exchange Lab launches new programmatic platform
The Exchange Lab has launched a new programmatic platform, Proteus, which aims to provide clients with a holistic view of the global programmatic marketplace.
