
Hotels and resorts company Iberostar has appointed Initiative to its global planning and buying account.
Bacardi has awarded Mediaedge:cia (MEC) its global communications planning business.
Honda has appointed Starcom Mediavest Group to handle its consolidated €150 pan-European media activity.
Diageo has appointed Mindshare to its Latin American & Caribbean media planning and buying business.
Following a seven month review Unilever has split its $5bn global media business between Mindshare, Interpublic and Omnicom Media Group (OMG).