Latest News

Facebook sponsored ads unfavoured by consumers 17 May 2012 - Forty-four percent of global consumers would ‘never’ click on a Facebook sponsored ad, according to Greenlight’s Search & Social Survey (2011-2012). LBi names MD of Australia 17 May 2012 - Global marketing and technology agency LBi is strengthening its presence in Asia-Pacific with the appointment of Adrian Farouk as managing director of its Australian operations. Tech brands dominate culturally relevant global brands rankings 17 May 2012 - Apple, Google and Amazon are the top three most culturally vibrant and relevant global brands according to Added Value. Canada tourism launches $47m global ad biz review 17 May 2012 - The Canadiam Tourism Commission has launched a review into its $47m global ad business. Japan's Rakuten leads $100m investment in Pinterest 17 May 2012 - Japanese online marketplace Rakuten is leading a $100m investment round in online content sharing service Pinterest. Paperhat boosts social media capabilities 16 May 2012 - Print management and creative services company Paperhat is boosting its presence in the social media space through the acquisition of social media and marketing consultancy Consorcio Group. BBC World News reaches 330m households milestone 16 May 2012 - BBC World News has hit a new distribution milestone, now reaching more than 330m households worldwide, up more than 40 million over the past year. Americans show mixed reactions about Facebook’s IPO 16 May 2012 - Eight in 10 Facebook users in the US say they hardly ever (26%) or never (57%) click on online advertising or sponsored content when using the site, according to an AP-CNBC poll. GSK brings OOH sites to bloom 16 May 2012 - GlaxoSmithKline (GSK) is promoting its hayfever relief brand Piri with living plants contained in out-of-home billboard units from Clear Channel and Curb in the UK. GM puts the brakes on Facebook ads 16 May 2012 - General Motors is pulling the plug on its Facebook advertising due to what it considers to be low consumer impact.