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Mastercard in tie-up with Roland-Garros 17 May 2013 - Mastercard has partnered with the French Tennis Federation (FFT) in a five-year agreement to become the official payment card of the Roland-Garros tournament. Audi launches its own mobile AR platform 17 May 2013 - Auto manufacturer Audi has teamed up with global mobile solutions company Somo to launch its own mobile augmented reality platform, Audi Vision. Glue Isobar unveils new creative line-up 17 May 2013 - Digital agency Glue Isobar has appointed Simon Clancy and promoted Lewis Raven and Adam King internally to create a new senior creative team. YouTube launches shoppable video gadget 17 May 2013 - Google is looking to shorten the path to purchase for brands with the introduction of a new ‘channel gadget’ on YouTube that allows shoppers to purchase goods directly from within a video. TubeMogul hires Nick Reid as UK MD 17 May 2013 - Video ad buying platform TubeMogul has appointed former IgnitionOne managing director Nick Reid as managing director of its operations in the UK. Young Brits more likely to recall mobile advertising 17 May 2013 - Smartphone penetration in the UK has reached 67%, with more than 33.4 million Brits now owning a smartphone, according to the latest Comscore figures. Tablet growth fuels rise of the four-screen household 16 May 2013 - Nearly one-quarter (23%) of the population in Great Britain have access to four screens at home (TV, computer, smartphone and tablet), versus just 11% six months ago, according to Kantar Media. Mediacom appoints EMEA head of social media 16 May 2013 - Mediacom has appointed ZenithOptimedia’s Nick Burcher as its new head of social media EMEA, effective June 10. Havas Media buys European data analytics firm ElisaDBI 16 May 2013 - Havas Media Group has acquired pan-European data analytics consultancy ElisaDBI as it looks to enhance its connected digital and data capabilities. SCA global media business up for grabs 16 May 2013 - Global hygiene company SCA, owner of the Bodyform, Tena and Tempo brands, has called a review of its global media planning and buying account.