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Maxifier celebrates Japanese expansion with tech event

Inventory revenue management firm Maxifier is celebrating its recent expansion to Japan with the launch of its inaugural technology event in Tokyo, called ‘Chaos Clear’.

‘Chaos Clear’ will bring together thought leaders across the online advertising industry in order to give Japanese businesses an overview of the latest developments in ad tech, latest technologies and how they are relevant to the local market.

The half-day seminar, which takes place on 25 July, will see a range of speakers from AppNexus, BrightTag, Evidon, MediaMath and PubMatic. BBC Worldwide vice-president strategy and operations global advertising sales Tom Bowman will deliver the keynote speech.

“Advertising technologies, especially from the US, have now been adopted by many countries around the world, helping drive the phenomenal growth and development of display advertising internationally,” says Maxifier chief revenue officer Denise Colella.

“We are well aware that Japanese companies are very interested in understanding what’s happening in other markets, keeping up to date with new technologies, and gaining an insight into what developments will be coming to their market,” she adds. “This seminar will help give them this insight.”

Jenni Baker, London