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Madonna single gets mammoth global marketing push

03 February 2012
Madonna single gets mammoth global marketing push
Clear Channel is promoting the release of Madonna’s hotly anticipated new single via a simultaneous release across its multiple platforms.
 
The renowned pop icon’s single, Give Me All Your Luvin’, will be broadcast worldwide at 14:00 GMT on February 3 over Clear Channel’s partner radio stations and websites with the music video also being screened across more than 1,600 of its digital billboard sites.
 
The campaign will cover nine countries in Europe, Asia Pacific and the US. Online, outdoor and on-air promotions will direct people to iTunes to buy the single or pre-order Madonna’s upcoming album, MDNA.
 
“This first of its kind multi-media premiere with Madonna demonstrates the unequalled scope and strength of the entire Clear Channel platform,” says Clear Channel chief executive Bob Pittman. “We can reach millions of Madonna fans around the world and present audiences around the world with an unforgettable entertainment experience.”
 
The song will also be available on demand from iHeartRadio and Clear Channel’s radio station websites in the US, Australia and New Zealand and Global Radio’s Capital FM network in the UK.
 
Several Clear Channel radio stations will also be playing Give Me All Your Luvin’ at the top of every hour between 3-5 February.

David Hing, London

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