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Renault and Ferrari dominate online car chatter

Renault and Ferrari were the most reference brands in social media  in 2011 according to a new study by ebuzzing.

The Cars & Social Media study examined car brands and their representation in social media. The results are based on an analysis of 50 million articles per day from 3 million sources (blogs and information sites) in 5 languages over an eight-month period. Renault and Ferrari both had a 9% share of voice, Fiat was closely behind at 8% followed by Mercedes with 7%.

The study also looked at the number of fans different car brands managed to accrue on their Facebook pages with BMW taking the lead with 6.5 million fans. Only seven out of the 50 brands studied managed to get over a million fans.

The study focussed primarily on the publicity that was generated in Europe surrounding the Frankfurt Motor Show.

David Hing, London