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P&G unveils new social and environmental commitments at CGI

Procter & Gamble has made three new commitments to improve the lives of millions of families across the globe, as revealed at this year’s Clinton Global Initiative (CGI).

P&G is working with humanitarian agencies, retail partners and an energy efficiency organisation on three sustainability initiatives. The first is to eliminate tetanus by 2015 through the Pampers/UNICEF ‘1 pack=1 vaccine’ campaign. Through its Tide brand and ‘Future Friendly’ campaign, the second commitment is to reach 100 million US households by 2013 with information on converting from hot water to cold water washing. Finally, it aims to provide more than 300 million litres of clean drinking water to two million people in East Africa through the P&G Children’s Safe Drinking Water Programme.

P&G also recognised five of its global partners: National Geographic, Target, US Agency for International Development, UNICEF Uganda and The Carrefour Group for their efforts in support of P&G’s social and environmental initiatives. 

“The Clinton Global Initiative is an opportunity to reaffirm P&G’s commitment to responsible growth and to improving life throughout the world, and this year is no exception,” said P&G chairman, president and chief executive Bob McDonald. “Now more than ever, it’s critical for companies like P&G to be a force for good in the world, and by connecting our employees and brands with thousands of partners who share our purpose and values, we can achieve meaningful change that touches and improves lives.”

Jenni Baker, London