NIAV WATTERS
JOB TITLE: Senior media planner
COMPANY: PHD International
BASED: UK

What drives you to succeed?

I’m driven by my love for my job and passion for developing innovative and creative ideas for some of the world’s biggest brands. I’m always fascinated at how we can link brands to people by taking them on different journeys and telling them a story. I’m also very proud to be a part of the PHD Network and to be able to work with some of the industries greatest talents. The agency’s energy and ethos inspire me and motivate me to be the best planner I can be.

Why are you one of the industry’s hottest young talents?

Despite being in the industry for just over two years, I have made a big contribution to both my clients and my agency always having a can-do and positive attitude to every challenge. I also believe it’s not just about delivering great client work, but I’m extremely passionate about building the strength of my team and working together to build the best agency and thus offering for our client. I do this by organising internal work-sharing meetings and team lunches. I believe that creating a warm, open and exciting environment to work in will bring out the best in our people.