Nissan Middle East and its luxury marque Infiniti have appointed Omnicom Media Group network OMD as their regional media communications partner following a review.
The partnership, which starts in May, will cover data and analytics solution services, including content marketing, search, performance marketing and media planning and buying, as well as the deployment of cutting-edge tech.
“We’re extremely proud of the hard work and dedication we put into devising the right marketing strategies for both Nissan and Infiniti, based on business-driven analytics and real insights uncovered from our bespoke research” said OMD UAE and Lower Gulf managing director Nadim Samara, managing director of OMD UAE & Lower Gulf.
“The automotive industry has a lot of room for technology-led innovation and as a team of automotive enthusiasts, we’re looking forward to breaking fresh ground together with the team.”
Nissan, headquartered in Yokohama, is Japan’s second largest automotive company, selling almost 5.32 million vehicles globally.
Find out what OMD EMEA boss Nikki Mendonca has to say about making science in media “sexy” here.