Omnicom Media Group extends Hearts & Science to MENA | M&M Global

Omnicom Media Group extends Hearts & Science to MENA

Omnicom Media Group has announced the launch of its third agency network Hearts & Science in Dubai – its second operation outside North America, following its UK roll-out last month.


Hearts & Science launched six months ago in New York to target marketers “seeking to profit in a world of personalised digital marketing, helping inform strategies with real-time data-led insights”.

The new Dubai office will be led by Fad Maktabi, who has been promoted to general manager of Heart & Science MENA from his previous role of head of strategy for OMD UAE.

“It’s terrific to see the tremendous momentum continuing unabated with the expansion in the Middle East,” commented Hearts & Science global chief executive Scott Hagedorn.

“Fadi has an impressive track-record and expertise in insights, strategy and innovation, a strong platform on which he can build to leverage that momentum and experience the success Hearts & Science has witnessed in other markets.”

The new office will be initially based in the Omnicom Media Group MENA building in the Dubai Media City with staffing underway for a team of 16, due over the next few months.

“All the signs indicate that the region is not only ready for but also aspiring to work with an agency providing the full spectrum of innovation in data-driven audience definition, media placement, content optimisation and shopper activation to create more value for brands,” said Omnicom Media Group MENA chief executive Elie Khouri.

“Hearts & Science will transform the market by redefining the standard for precision and performance.”

Find out more about Omnicom’s newest media brand here.

Anna Dobbie


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