Omnicom Media Group selects Tony Harradine to lead APAC investments | M&M Global

Omnicom Media Group selects Tony Harradine to lead APAC investments

Omnicom Media Group (OMG) has promoted Tony Harradine to the role of chief investment officer for Asia Pacific.

Harradine – who has performed the same role for OMG Australia – will be responsible for overseeing investment, accountability and strategic partnerships in the region.

He will begin in the Singapore-based role from January and report to OMG APAC chief executive Cheuk Chiang.

“After an extensive global search, we are delighted to fill the position with great talent from within our network. [Harradine’s] track record in Australia has been second to none. He built the country’s most strategic, most competitive and most transparent investment offering,” said Chiang.

“Combine this with his global experience, future facing approach and deep media partner connections and we have one of the best investment leaders in the business. His appointment brings additional strategic firepower and we are delighted to have him on our executive leadership team.”

Harradine added: “Asia Pacific is the most exciting region across the global media map, and one of the most inspiring and challenging in terms of accountability and investment requirements. I am thrilled to embark on this new journey and support the vision, ambition and unparalleled client-satisfaction focus of Omnicom Media Group.”

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