OOH specialist appoint new Vice President for the US | M&M Global

OOH specialist appoint new Vice President for the US

Nelson Peña has joined OOH specialist Latcom as Vice President for the United States with a focus on the Hispanic market.

Peña has more than 12 years of experience in developing new business, sponsorships, events and advertising sales for the Hispanic market and has previously worked for the likes of NBCU, MTV, Major League Baseball and Xomad.

Based in New York Peña is tasked with strengthening the business in US and the development of global accounts and will cover US Hispanic strategic markets such as Los Angeles, Miami and Chicago.

Latcom is a partner of this year’s Festival of Media Latam, which is taking place in Miami from 30-31 October.

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