Brands lead the charge

08 February 2010

Products are getting more global, media is hugely fragmented, but Unilever’s chief marketing officer tells Greg Brooks that it is sustainability that’s the big issue of the day

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Advertiser interview - Jim Little

25 November 2009

The Royal Bank of Canada’s brand chief explains how the recession shaped the bank’s advertising strategy.

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Expedia restructures to find competitive edge

04 January 2010

In early 2009 travel website Expedia established a new online centralised partnerships marketing team in an effort to boost its offering and make it more effective – a restructure that is paying off in dividends according to director Alex Gisbert.

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Advertiser interview - Pablo García, brand manager, PepsiCo Snacks Argentina

18 November 2009

PepsiCo Snacks Argentina brand manager, Pablo García, talks about the company’s new retro strategy.

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Advertiser Interview - Boon Lai, head of brand strategy and marcom, global marketing and communications, Philips International

04 November 2009

'Sense and simplicity’ could be a good mantra for marketers the world over. For M&M’s International Marketer of the Year, Boon Lai, it provides the necessary focus to enable him to commit to international media in a big way.

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Banking world’s standard-bearer

02 November 2009

Pip Brooking talks to Standard Bank’s group marketing director about tapping into emerging markets and its first global campaign

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Getting bigger, wanting better

07 September 2009

Marc Pritchard tells Pip Brooking how a new brand agency model will lead to greater integration and help fulfil his global ambitions.

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A marketer’s digital crusade

07 September 2009

The move to a “global digital economy" enthuses Michael Mendenhall. Not only does it inform all his media choices, as well as his agency selection, he believes he can harness it for innovation too, says Pip Brooking

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My Goodness, my Guinness

07 September 2009

As the most iconic beer brand in the world reaches 250 years-old, Pip Brooking asks Ronan Beirne how he’ll deliver on expectations.

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Building up African communications

15 July 2009

Kofi Amoo-Gottfried was working his self-described dream job as a senior strategic planner at Wieden + Kennedy in Portland when he was offered the chance to open a new agency, in Ghana.

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More than just a name change

02 April 2009

Sally Shire ,group brand development director of Aviva, discusses the reasons, challenges and opportunities for Aviva becoming a global brand with a single identity

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New MMA president takes helm

12 January 2009

With his new Nokia E71 mobile phone, Mike Wehrs is more likely to text you than call.

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The new Naked Sweds talk shop

04 November 2008

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An interview with Tom Seddon, InterContinental Hotels Group

22 October 2008

Tom Seddon talks to Raymond Snoddy about the marketing challenges he faces dealing with all seven brands within IHG

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