SC Johnson, the owner of FMCG brands such as Glade, Pledge and Mr Muscle, has consolidated its global media planning with PHD.
The Omnicom agency has shared planning arrangements with WPP’s Maxus since 2011, at the same time as its appointment of creative agencies Ogilvy and BBDO. Maxus has handled all global media buying since this time.
It is understood that the consolidated account will be run out of PHD’s US offices.
A spokeswoman told Ad Age in an email: “In the course of renewing contracts with our advertising agencies, we have made a decision to have one global media planning agency, which will be PhD. We are currently working on a transition timeline. We anticipate completing the transition by spring.”
According to Kantar Media, in 2013 SC Johnson spent $228m on media in the US alone.