PHD is to promote Toby Hack, its managing director for PHD Australia, to the newly-created role of chief executive of PHD International.
The Omnicom agency said performance in last year’s ‘Mediapalooza’ sequence of media reviews, and its success in winning business from Unilever, GSK and SC Johnson, has prompted it to expand its international operations.
In his new role, Hack will oversee the international unit’s global clients and services, as well as new business development.
Hack, who will be based in London, will report to Hilary Jeffrey, president of PHD EMEA. He starts in April.
Jeffrey said: “Our international offering has grown significantly in the last few years as more and more clients see the value of global comms planning and the centralisation of certain services, such as search. The time is right to strengthen the team with more senior talent.”
Hack, who has led the Australia team for five years, added: “It’s been an absolute privilege to be the MD of PHD Australia through the last few years of transformative growth and I have loved every second.
“The role of CEO PHD International will help build on the fantastic global success of the PHD network. The team is incredibly talented and I am really looking forward to this new challenge.”
Prior to joining PHD, Hack held senior positions at the Nine Network and PBL Media in Australia. He is replaced by OMD Sydney’s Mark Jarrett as PHD Australia managing director.
