Professional Development Promoting better training and understanding

INSPIRATION & ADVICE

My life in advertising: Nicholas Coleridge 26 March 2012 - Condé Nast International president Nicholas Coleridge on the Chinese consumer, Samuel Taylor Coleridge, and why magazine publishing has a healthy future. Sales of Glamour magazine, he tells Sonoo Singh, are way bigger than that of Harry Potter.

My life in advertising: Rob Atkinson 15 December 2011 - Clear Channel UK’s chief operating officer Rob Atkinson, who has taken an interim role at the company’s Adshel joint venture in Australia and New Zealand, tells Jenni Baker how his experience will stand him in good stead in a new marketplace.

My life in advertising: Graham Duff 29 September 2011 - Miroma managing director for UK & Europe talks to Josh Colley about his recent appointment at the London-based media barter company and how he has plans to mould something already good into something that can be even better.

My life in advertising: Mauricio Sabogal 27 June 2011 - The newly-elected president for world markets at UM and Initiative talks to Josh Colley about his background in research and audience measurement and his move into the creative world of advertising.

Quick download 27 June 2011 - Your guide to the latest technologies that everyone is talking about

CONVERGING TECHNOLOGY

3D printing 03 April 2012 - It’s printing, but in three dimensions. Using a 3D model loaded onto a computer, a 3D printer builds up a physical representation of a model using powders, resin, or molten plastic.

iPad Evolution 30 September 2011 - M&M explores who’s launched what on the iPad, tracking how quickly progress is being made on the platform.

Real-Time Bidding 30 September 2011 - Is an auction-based buying model for online ads that allows advertisers to bid on ad impressions in real time.

Cloud Computing 30 September 2011 - ‘Cloud computing’ covers any service that is delivered over the internet, but the term is more commonly used for storage of data online, so consumers can access it remotely across multiple mobile devices or computers.

Shopkick 16 December 2010 - Shopkick connects retailers and consumers, rewarding people with deals and discounts for connecting with businesses on their mobile devices.

HOW TO...

Your back to basics
overview for key
topics, platforms
and trends

Out-of-home

Guides

Download the M&M Online Video Guide

VIDEO ADVERTISING SUMMIT 2011

Panel discussion: What does the future hold for multi-screen video?

Chris Gorell Barnes, Adjust Your Set
Ian Hutchinson, Reckitt Benckiser
Ed Haslam, YuMe
Adrian Mulryan, Google
Adrian Lacey, SponsorPay

Our expert panel draws together the insights from the day’s discussions and ask what they all mean for the online video industry? Triple digit growth is exciting, but how will the online video industry grow in the future and what is needed to ensure sustained growth in the medium? And how will more brands use the channel in the future?

To access the presentations from the M&M Briefing event, held in London on 29 November 2011, click here

For photos from the event, click here

JOBS AND COURSE LISTINGS

COMING SOON...

If you are interested in advertising please contact daniela.badcock@csquared.cc