16 December 2010
What is it?
A cross between Groupon and Foursquare, this geotargeted coupon system for Android and iPhone mobile phones automatically rewards users with discounted products once they enter a retail outlet.
Who’s it for?
Social media users and Foursquare enthusiasts that are looking for a little more reward for their efforts, or potential coupon users who want to take the effort out of saving money. Shopkick has all the elements that you’d expect from a location-based rewards system plus it allows users to scan a product at a participating store or shopping mall to see if there’s a deal to be had.
Why should you care?
Shopkick should really underline just how keen consumer desire for this type of model is. Consumer rewards systems are a great way to build a positive impression of a brand but are yet to really take off in geo-social targeting.
What’s the potential?
Shopkick’s first concern will be building its relevance within its home market in the US but with Macy’s, Best Buy and Sports Authority backing it the foundations are well and truly there. The next concern will surely be to increase its reach globally.