Publicis Groupe has appointed a leadership team for Publicis One Turkey, the new business model it has introduced in over 50 markets globally.
First announced last year, Publicis One sees the group’s agency brands operating under one roof, with the aim of offering clients ease of access to “end-to-end solutions”. It has been implemented internationally outside of Publicis’ top 20 markets.
Led by global chief executive Jarek Ziebinski, Publicis One revealed its global and regional leadership team in March 2016.
Now Savaş İnanç Dedebaş has been appointed chief executive of Publicis One Turkey, stepping up from his current role as local CEO of Starcom Mediavest Group and chair of Vivaki.
Agency brands forming part of Publicis One Turkey include Leo Burnett, Saatchi & Saatchi, Starcom, Mediavest|Spark and Zenith.
“We are delighted to bring the Publicis One model to Turkey, one of the most promising markets in the world today,” said Ziebinski.
“The opportunities this model creates in providing our clients with powerful solutions addressing their needs of integration and specialisation are endless. I also believe that we are creating a whole new canvas for our talent which will inspire the new kind of creativity brands need today – driving growth and delivering value for our clients.”
“Publicis Groupe’s ambition with the restructuring is to be the admired force for business transformation, driven through the alchemy of creativity and technology. Publicis One represents the agency model of the future,” added Dedebaş.
“With our industry-leading vision, integration of services and extending our expertise in data, digital, technology and experience design to the Groupe level, we will remove complexities and orchestrate transformational business strategies for our clients.”
It follows the appointment of Floriane Tripolino as managing director of Publicis One Japan.