Quartz, Atlantic Media’s digital global business news brand, has launched in Africa with founding partner GE.

Available automatically at qz.com to readers in Africa, and elsewhere at qz.com/africa, the new edition will focus on innovation in the continent.

Currently, Quartz sees nearly 200K unique monthly visitors from Africa.

The new edition will launch with a “handful” of global staff based in Nigeria, Kenya, South Africa and New York with an initial focus on ‘Africa Innovators’, ‘Nigeria Now’, and ‘China in Africa’.

In a joint letter from editor Yinka Adegoke, and editor-in-chief Kevin Delaney they said: “For Africans, innovation isn’t a trend or a fad. It’s a necessity. Most people on the continent live in countries where much of the local infrastructure has not kept pace with rapid population growth and urbanization.

“Recently, we have written about how Nigeria became the world’s top market for dual-SIM mobile phones, the rise of social networking across the continent, and how nearly a third of users make payments with their phones in several of the top African economies. There’s a lot more to come.”

Along with the launch of Quartz Africa, Quartz will be launching a new Instagram account in June which will feature snapshots from Africa curated by the editors.