Remi Baker | M&M Global

Remi Baker

Remi Baker

UK miniREMI BAKER
JOB TITLE: International account manager
COMPANY: PHD Media
BASED: UK

What creative innovations have you implemented in the past 12 months?

To support Bentley across Europe, we ran a mobile campaign that used GPS locations to direct users to their nearest dealership. The campaign outperformed all benchmarks.

Provide an example of how you have helped transform brand awareness.

M&M-BadgeWe recently ran the first central, global brand campaign for Bentley, inspiring our audience to #BeExtraordinary. An extraordinary campaign demanded extraordinary media. We lit up key cities around the globe and ignited conversation.

Give an example of how you have used new technology in your role.

I recently organised an Innovation Day for Bentley where we experience cutting-edge technology, from Perch to Samsung Gear VR. We ran an interactive session and came up with lots of great ideas for the tech.

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