Rezonence have created a new advertising proposition which uses engagement to solve ad-blindness, viewability issues and ad fraud.
Business name: Rezonence
URL: http://rezonence.com
Twitter: @RezonenceHQ
Sector: Adtech
Based in: London
Regions covered: UK
Founders:
Prashanth Naidu – https://uk.linkedin.com/in/prashanthnaidu
Tim Greatrex – https://uk.linkedin.com/in/timgreatrex
Rowly Bourne – https://uk.linkedin.com/in/rowlybourne
What do each of you do?
Prash – CEO
Tim – VP Publishing
Rowly – VP Customers
Who are your major backers?
Whilst we have raised £2m in seed funding, our customers are our ultimate backers.
Publishers = Trinity Mirror, Telegraph, Bauer, Time Inc. CityA.M., & Ziff Davis to name a few
Advertisers = Sky, Unilever, Vodafone, Lloyds, Cadburys, P&G, Shop Direct, Axa, Clinique, to name a few
What’s the track record?
We’ve served over 4 million FreeWall®’s, on over 20 premium publishers for over 30 major brands
What’s the elevator pitch?
FreeWall® is in effect a frictionless micropayments solution and is the only strategy capable of delivering long term viability to the large traditional publishers.
What does this mean?
Rezonence invented FreeWall® with a mission to help publishers effectively monetise
their digital content. FreeWall® as its name suggests takes the best of both free access
(large audience) and paywall (high revenue per user) strategies. It is effectively a
frictionless micropayments strategy where a user pays for content with a second or two
of their attention instead of cash. FreeWall® is the only strategy capable of delivering
long term viability to large publishers. Rezonence also provides the leading antiadblocking
solution to publishers.
What makes your company different from its competitors?
Everyone wins! FreeWall® in effect takes the best of free access (large audience) and paywall (high revenue per user) models. It does so by requiring users to engage with an ad in order to unlock content and in return the advertiser compensates the publisher. The publisher therefore gains a superior and sustainable monetisation strategy that is easily deployed across multiple sites. From an advertiser’s point of view, FreeWall® is a high impact format that delivers 100% viewability, zero ad-blindness and eliminates fraud. It also delivers extremely high levels of brand recall due to the interactive nature of the engagement it generates. For the audience, what FreeWall® does is to enable them to access high quality premium content in exchange for a second or two of their time and attention.
Who are your clients?
Publishers = Trinity Mirror, Telegraph, Bauer, Time Inc. CityA.M., & Ziff Davis to name a
few
Advertisers = Sky, Unilever, Vodafone, Lloyds, P&G to name a few
How will your company change the world?
FreeWall® is in effect a frictionless micropayments solution and is the only strategy
capable of delivering long term viability to the large traditional publishers who are
struggling to make up the shortfall from declining print revenues.
Who do you compete with?
In terms of monetizing online content, micropayments companies like Blendle
In terms of ad units, we’re often compared to the likes of Inskins, Outbrain and Teads
Who should be worried?
Google aka search – who are already under pressure from the impact of social (Facebook, Twitter, Instagram, Snapchat etc.) As FreeWall pre search capabilities offer huge data analytics and brand response thus eroding the search market
If you could choose any investor globally who would it be?
At this stage we are looking for financial rather than strategic investors with US connections. So Mr. Thiel please pop over for a chat!
If you could poach any member of staff from any company in the world who would it be?
Sheryl Sandberg who has taken Facebook from a cool startup to a global, financial powerhouse
