ROXY DINH
JOB TITLE: Head of EMEA
COMPANY: 247 Laundry Service
BASED: UK

What do you believe are the most important trends in media today?

Live TV has always been the king of content in terms of eyeballs and ad revenues for TV networks. However, we’re stepping into a new era where Twitter users are able to stream Thursday night football live on mobile. We no longer need to watch TV to keep up with the Kardashians – there’s Snapchat for that. There are now four times more people watching live content on Facebook. Social is the only place where users can consume such content and engage with what’s happening in the world in real time. Social is now the new TV. And anyone can become a TV channel if they know how to create amazing content and engage with their community.

Why are you one of the industry’s hottest young talents?

I am the youngest minority woman leader at an AdAge A-List agency, and I’m on a mission to revolutionise not just the European social landscape, but also the traditional publishing and sponsorship industry. Having worked in social media for over eight years in three different countries, I have a clear understanding of what works on a global scale. I am using this knowledge to help the best brands in the world do awesome stuff on social.