Samsung Europe appoints DigitasLBi as content partner agency | M&M Global

Samsung Europe appoints DigitasLBi as content partner agency

Samsung Europe has appointed global marketing and tech agency DigitasLBi as its European digital content partner agency.

Digitas

The appointment follows a competitive pitch against a shortlist of PR, content and digital specialist agencies.

DigitasLBi will be charged with developing and executing an “always-on” content strategy, targeting consumers across Europe.

Using its proprietary BrandLIVE process, DigitasLBi will work with Samsung to deliver newsroom-style real-time content for events and product launches in key European territories.

The Publicis Groupe-owned media agency Starcom will partner with DigitasLBi and Samsung to support the new content strategy across Europe.

Winston Eavis, head of external communications, Europe at Samsung, said: “DigitasLBi not only had strong ideas that resonate with the news agenda, they also have the scale to amplify these ideas through all our available PR, social media, Samsung.com and CRM channels to make sure we maximise the potential of every idea we develop.

“We were also impressed with their deep understanding of how to engage people throughout the customer journey, and with their data- and insight-led approach to content creation.”

Michael Islip, UK chief executive at DigitasLBi, added: “Samsung is a magnificent brand with innovation at its heart and ambitious plans for the future, and we’re absolutely delighted to be part of these plans across Europe.”

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