SHELBY CRAIG
JOB TITLE: Partner, creative director
COMPANY: MediaCom Beyond Advertising LA
BASED: US

What is your greatest achievement in international marketing and media to date?

Creating a brand-funded TV series called Air Rescue for Westpac bank that went on to be so successful it has gone four seasons (and still going), has been distributed to 42-plus countries and has won global awards.

Why are you one of the industry’s hottest young talents?

I’m breaking barriers in the media and content industry. Having jumped ship from production companies and creative agencies, I’m harnessing the power that comes with being part of a global media network and producing work at a global scale that keeps me in constant high demand across markets and time zones!

No matter the pitch or the brief, my global network trusts me to deliver the best solutions – leading to the global executive creative director of MediaComBeyond Advertising to state: “Shelby is the best creative in our network without a doubt.”