The Singapore Tourism Board (STB) will be holding a pitch for a global media planning and buying agency on 24 October, in advance of the end of incumbent agency MEC’s contract in March 2017.
The agency selected will be appointed for an initial two year period, with the option to extend the contract annually for up to two additional years.
“As we enter into a new phase of destination marketing for Singapore, it is crucial for STB to shape our media strategy to one that is innovative, agile and impactful, leveraging real-time and data-driven marketing across our global markets,” said STB assistant chief executive Lynette Pang, a judge of the 2015 M&M Global Awards,
“We look forward to a dynamic client-agency partnership to succeed together in this evolving global media environment.”
Intermediary body The Observatory International will be operating as independent consultant on the pitch.