The team will be led by Bernd Daubenmerkl, based in Munich, in the new role of director, international sales and partnerships.
“Sky Media will be able to give brands an unrivalled ability to deliver campaigns of real scale that can work across Europe and beyond,” said Daubenmerkl.
“Sky has already built very successful ad sales operations in each of its territories and we will work closely with them to grow existing client relationships, as well as developing new ones”, he added.
Daubenmerkl will report to Sky Media managing director John Litster, whilst working closely with executive vice president communications, public affairs and advertising sales Wolfram Winter in Germany, and executive vice president for sports and advertising sales Jacques Raynaud in Italy.
“Bernd and his team are going to play an important role in the continued growth of Sky Media and our offer to clients,” said Litster.
Sky Media’s portfolio of Sky wholly-owned channels and partner channels from major broadcasters includes Viacom, Discovery, FOX, and NBC Universal and reaches a European-wide audience of over 100 million viewers every month.
The team, which is already being recruited, will be based across Europe as well as international markets including Asia.
Separately, earlier this week Sky Media announced a partnership with ad tech company Videology for a ‘proof of concept’ project to develop a Sky-designed programmatic system.