PT Ceres, a subsidiary of Petra Foods Limited, has appointed Spark to handle its media planning and buying.
Spark, an Indonesian division within Starcom MediaVest Group, was appointed following a pitch.
Amos Yang, chief marketing officer of Petra Foods Limited, said: “Spark has demonstrated strong media planning capability which we feel can further enhance our communication strategy and better reach our target audience. We are impressed with their ability to leverage proprietary tools in an effective way delivering against our business objectives.”
Galuh Neftita, business director Spark in Indonesia, added: “PT Ceres wants to continue to grow their business with a strong team which can deliver meaningful human experiences and better ROI with the help of proprietary insights and tools. We are excited to be working as an integrated team, along with the creative agency – Saatchi & Saatchi, on taking Silver Queen and Top to greater heights.”
Petra Foods Limited, a Singapore listed company, is a regional chocolate confectionery group that was established in Indonesia over 50 years ago.