Following a multi-agency review, AirAsia has appointed its search marketing business to Starcom Mediavest Group’s (SMG) Malaysia office, together with India’s SMG Convonix, across 16 Asia Pacific markets.
The markets which will be under SMG’s search marketing business remit comprise Malaysia, Singapore, Thailand, Indonesia, China, Hong Kong, Philippines, Vietnam, Cambodia, Myanmar, Australia, Japan, Korea, Taiwan, Brunei and India.
“People are our strength,” said SMG Malaysia managing director Wong Piyee. “Our fearless imagination on how to grow their brand faster, powered by SMG Convonix advance search capabilities has worked in our favour.”
“AirAsia was impressed with the depth of our search knowledge, the tools used and our ability to marry their business metrics with search metrics,” added SMG Convonix co-founder Sarfaraz Khimani.
“We are pleased to appoint SMG as our Global Search Agency and look forward to embark on a great partnership,” added AirAsia head of commercial Spencer Lee.
“The selection was based on strong technical and process skills and SMG’s capability to understand our nature of business in great depth.”
This announcement follows the appointment of SMG to AirAsia BIG’s airline loyalty business in Malaysia, Thailand and Indonesia in June from the incumbent Carat Media Services.
