Subway global CMO leaves to set up brand consultancy | M&M Global

Subway global CMO leaves to set up brand consultancy

Subway global chief marketing officer Tony Pace has announced his departure from the fast-food chain and his plan to open a consultancy called Cerebral Graffiti.

Pace, who joined Subway in 2006 as the CMO of its advertising fund, became the global marketing chief in 2012.

According to the Cerebral Graffiti holding website, Pace is leaving Subway on 30 September but will continue his role of chairman of the Association of National Advertisers, having been elected by industry peers in 2014.

Cerebral Graffiti will be based in New York and, according to the website copy, will “focus on creating enduring brand differentiation and maximising the cross platform deployment of marketing assets”.

Pace added: “Audience fragmentation and the unbundling of marketing services have made it difficult for marketers to have a cohesive and sustained business impact. Cerebral Graffiti will address that important issue.”

While presiding over Subway’s marketing output, Pace has been instrumental in helping raise the brand’s profile and grow the business’s outlets globally.

This year, Subway’s brand valuation climbed three positions to 40th in Millward Brown’s Brand Z ranking.

News of Pace’s departure comes a fortnight after former Subway spokesman Jared Fogle became embroiled in a scandal after his home has raided by federal and state authorities. Pace told the Wall Street Journal that his departure was unrelated to Fogle’s departure.

Ben Bold

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