Tag Archive for Advertising Week Europe

Microsoft CMO Grad Conn: Consumers can still ‘smell’ chatbot interactions

‘People use Snapchat to be real, and they expect brands to do the same’

Unilever’s Keith Weed on why the industry must stop jumping from one crisis to the next

IPG’s Michael Roth: ‘Could I envisage being replaced by a woman? Sure’

Yahoo UK’s Nigel Clarkson: ‘Who knows what the next few months will bring’

Moneyball applied to advertising is….

MEC’s Charles Courtier on showing potential recruits a ‘different kind’ of agency

Content, data or tech – which is most important for advertisers?

Yannick Bolloré explains why Havas is ‘two years ahead’ of WPP

F1 ready to follow NFL’s lead with social media broadcast deals, hints Ecclestone