Tag Archive for BBC

Measure brand content on emotions, not just CTRs, says BBC report

Think you understand Millennials? Think again, argues BBC study

The drive for viewable inventory may be fuelling ad blocker downloads, warns panel

BBC boosts advertising presence in Africa with new regional team

BBC ad sales boss Tom Bowman joins Intelligent Optimisations as CEO

The mouse model is leaving online ads in a mobile hole

Beware the unintended consequences of viewability

BBC kicks off Viber content partnership with Myanmar ‘Public Chat’

Five ways pay TV can defend itself against OTT services like Netflix

Ad blocking is a crisis of our own creation – but there is still time to act