Tag Archive for brand content

New York Times SVP Sebastian Tomich: ‘It feels inevitable that publishers will become agencies’

Measure brand content on emotions, not just CTRs, says BBC report

Le registre de la séduction: How creative is putting the passion back into brand content

Forbes introduces geo- and audience targeting for brand content

Brands face ‘higher bar’ for content engagement

CNN promises ‘real substance’ with Native 2.4 brand content programme

How to get on top of the content measurement challenge

FT boosts brand content studio with Alpha Grid acquisition

Catch up with our live Twitter Q&A about content measurement