Tag Archive for WFA

RBS CMO David Wheldon: Protect your brand, or face ‘losing friends’

Advertisers claim improvement in briefings process – but agencies more sceptical

WFA ‘increasingly concerned’ by transparency following extremist content controversy

The Odd Couple: Big brands and small start-ups can offer one another a competitive advantage

WFA issues guidelines to combat ‘$50bn ad fraud threat’

The online ad industry is in line for an exciting shake-up

Major advertisers propose new global digital ads ‘watchdog’

Take part in the WFA’s ‘Media Transformation’ industry survey

WFA announces global leadership reshuffle

Marketers in South East Asia lack confidence in digital, says WFA report