Tailored is a lucrative ‘commerce layer’ for anyone who publishes online.
Business name: Tailored
Sector: Media (Advertising meets E-commerce meets publishing)
Based in: London, UK.
Regions covered: Currently the UK, global 2017.
Martin Bailie – https://uk.linkedin.com/in/martinbailie
Matt Hanrahan – https://uk.linkedin.com/in/matthanrahan101
James Wilberforce-Andrews – https://uk.linkedin.com/in/jamesandrews
Dan Griffiths – https://uk.linkedin.com/in/dangriffiths
What do each of you do?
Martin Bailie – CEO
Matt Hanrahan – COO
James Wilberforce-Andrews – CTO
Dan Griffiths – Design/UX
Who are your major backers?
– Our launch publishing and brand clients.
– Ascension Ventures
– London Co-Investment Fund
– Nick Kingsbury
– Richard Fearn
What’s the track record?
– Incubated and tested the concept before funding.
– Signed publisher client before launch.
– Closed seed funding in March.
– Launching in Q4 with first clients and first revenue.
What do they say?
Get the right one, first time.
Tailored is a highly personalised shopping buddy that tailors the best products to a user’s needs instantly. It is distributed around the web through partners, wherever and whenever shopping inspiration strikes.
What does this mean?
Everyone can describe what they need, but they waste hours researching products. It’s 2016, no one should have to research products anymore (unless they enjoy it).
We know the truth about every product by organising the entire wisdom of the web by common (and not so common) buying needs. With a few questions we can tailor the best to any need in seconds. Shoppers stumble across Tailored in editorial, and then we build long relationships with users to tailor every product their needs.
What makes your company different from its competitors?
We’re unique. No one is monetising publishing with E-commerce and advertising in such an evolved, smart way. No one is helping buyers effortlessly decide. No one is making huge incremental revenue for publishers and delivering audiences with such nuanced ‘buying intent’ data to advertisers.
Who are your clients?
In Q1 2017 we will announce results and partners.
How will your company change the world?
Before Tailored, shoppers had to research products to find the best for their needs. Now they don’t.
Before Tailored, publishers had to rely mostly on display advertising. Now they don’t.
Before Tailored, advertisers had to learn through trial and error, buying modeled audiences and wasting millions. Now they can talk to real people with their real needs delivering a significant uplift in effectiveness.
Who do you compete with?
We compete with other publishing monetisation offerings like Outbrain, other audience data providers like Quantcast and other affiliate platforms like Skimlinks.
Who should be worried?
Re-sellers of ‘sub prime’ audiences sold mostly for click-fodder on the ad exchanges. It’s time for real people being targeted by really useful messages, not the peddling of the ad equivalent of spam.
If you could choose any investor globally who would it be?
A16Z – for their deep technical intelligence, and Richard Branson for the fun.
If you could poach any member of staff from any company in the world who would it be?
For where we are now, we’ve already done that. For the next stage we’re after Elon Musk.