Zertem chief executive officer Jose Luis de Rojas spoke to M&M Global about the importance of independence at the Local Planet global conference in Havana, Cuba.
Zertem is the biggest independent agency group in Spain, comprising four media agencies and one digital.
“Independence is important first from a selfish point of view,” he commented. “We are all entrepreneurs.
“After working in many global companies, even in different industries, I’ve finally got my independence. From a personal point of view, I am not in a vital moment to renounce to that.”
De Rojas added that he thinks his company depends very much on how happy the clients are as it has no other way of winning and maintaining clients, which is a good situation for the clients.