The River Group announces new magazine partnership with BBC Worldwide | M&M Global

The River Group announces new magazine partnership with BBC Worldwide

Content innovation agency The River Group has announced a publishing partnership with BBC Worldwide’s BBC Earth, which will see it appear in a new monthly magazine format.

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BBC Earth magazine will feature pictures, stories and characters from the natural world, as well as behind-the-scenes access to teams and experts, reflecting the brand’s mission to “connect every man, woman and child with the wonders of the planet”

“BBC Earth will be packed full of unmissable photography and inspiring features across nature, science, people and space, tailored for the whole family,” said The River Group group publisher launches Sharon Kirby.

“It will inform readers about what is happening in the month ahead, from the latest BBC Earth programmes to events, natural wonders and places to visit”

The River Group chief executive officer Nicola Murphy said she had always wanted to publish a magazine like this.

“It is a privilege to have access to such an extraordinary wealth of BBC content, knowledge and magic and to be able to make this come to life in the pages of a beautiful new monthly title,” she added.

“The fact this marks the launch of a new partnership between The River Group and BBC Worldwide is the most exciting way to celebrate the future of our two businesses working together”

The magazine will appear in USA, Canada, India, South Africa, Australia and selected European countries including the UK from 3 November.

“Our partnership between BBC Worldwide and The River Group is a great opportunity to deliver fascinating, engaging editorial content to our audiences and we are thrilled that our first launch together will be BBC Earth Magazine, adding an exciting extension to the brand,” concluded BBC Worldwide director consumer products and publishing Andrew Moultrie.

 

Anna Dobbie

Reporter

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