The&Partnership North America has appointed BBDO Atlanta chief creative officer Wilfrid Boudreau and Spring Studios global head of strategy Richard Welch to its leadership team, effective immediately.

 

The new appointments have been made to drive growth in the New York area, working with key clients The Wall Street Journal, Pernod Ricard, Alcoa and Credit Suisse.

“This is the beginning of an exciting new chapter for The&Partnership,” said North America chief executive officer Andrew Bailey. “Wil and Richard are two brilliantly talented individuals, and each has a track record for creating inspiring, ground-breaking work which is as impressive as the other’s.

“I’m very proud they have chosen us as the agency to take their careers forward – and together I know we can take the agency to great places, from work to wins to culture.”

Welch, who is the new chief strategy officer, previously worked at Ogilvy, Gap Global and Lowe with over 16 years’ experience in brand marketing.

“I joined The&Partnership for two reasons,” said Welch. “Firstly, its model allows me to be part of a nimble, creative shop that can simultaneously provide reach and scale, setting us apart and fast-tracking us for continued growth and success.

“Secondly, I’m joining because of the people. The agency is blessed with an incredibly diverse, talented and ambitious team, which makes for dynamic, exciting work – and a dynamic, exciting workplace.”

Boudreau, who joins as chief creative officer, has more than two decades of experience as a creative cross-channel copywriter.

“The&Partnership is a brilliantly entrepreneurial group with an unrivalled grasp of what the future of advertising looks like,” said Boudreau.

“I look forward to helping this unique agency go from strength to strength, drawing on my new business experience to help bring in new clients as well as creating famous work across multiple channels.”