Programmatic platform TubeMogul has become one of the first video platforms to be awarded the Facebook Marketing Partner badge, allowing advertisers to purchase video ads within their Facebook newsfeed.

The capability, which is available to all global TubeMogul clients, allows brand marketers to place ads on desktop and mobile directly, consolidating their entire brand advertising budget through the self-serve platform.

TubeMogul is one of the first video buying platforms to integrate with the Facebook API, enabling advertisers to use the same granular audience targeting abilities currently accessible through Facebook’s native interfaces and quickly assess their success with combined reporting across multiple media platforms.

“Our vision was to work with Facebook and Instagram in order to provide a seamless branding experience for marketers across all media channels, and today we’re one step closer to that goal,” said TubeMogul chief executive and co-founder Brett Wilson. “We’re tremendously excited about the integration and we look forward to continuing to work with them to build a better future for brand advertising.”

Over 40 global advertisers have already run over 100 campaigns on Facebook and Instagram through TubeMogul in a closed beta program, including Expedia, Lenovo Australia, Publicis Health Media on behalf of athenahealth and Starcom Mediavest on behalf of Kraft.

“This type of in-depth integration between Facebook and TubeMogul gives us not before seen access to Facebook Inventory through the programmatic space,” said Starcom Mediavest UK programmatic associate director Adam Hancox. “Access to the incredibly rich data within Facebook to target and power our campaigns has the potential to drive incredible success for our clients.”

Check out our video with TubeMogul chief marketing officer Keith Eadie, filmed at its Emeryville headquarters.