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Festival of Media Asia exclusive afternoon keynote: Sir Martin Sorrell
C Squared chief executive Charlie Crowe interviews WPP group chief executive Sir Martin Sorrell in an exclusive afternoon keynote at The Festival of Media Asia 2013 in Singapore.
More videos
The Exchange Debate
20 May 2013
- In an exclusive debate, the Festival of Media Asia asks whether the region's media industry is being seduced by the exchange.
What Chinese want - Tom Doctoroff
13 May 2013
- With the largest annual migration of humans, Chinese New Year, still fresh in the minds of marketers JWT APAC chief executive Tom Doctoroff shares the best way to engage with a population whose spending power is increasing at unparalleled speed.
Lessons from the Asia Pacific - Karim Temsamani
07 May 2013
- Google's newly appointed head of Asia Karim Temsamani offers insights into how Asia continues to push the boundaries of innovation.
Driving eastwards - Volkswagen's Paul Hu
03 May 2013
- With car ownership penetration increasing, the Chinese society is turning more and more mobile. Paul Hu demonstrates how VW is using marketing to catch its targets on the move.
Shifting the campaign agenda - Roger Fisk
23 April 2013
- How politicians dictate the political agenda across media has changed radically, no-one epitomises this more than Barack Obama. What can marketers learn from 'Brand Obama'? President Obama's aide and operative Roger Fisk explains.
Brand building in Asia - Diageo's James Thompson
18 April 2013
- Diageo's CMO for the APAC region offers insights into the opportunity to build international brands in Asia, from physical spaces such as its Johnnie Walker House in China to engaging with the power influencers.
Shifting the news agenda - Andy Lack
12 April 2013
- Bloomberg Media Group chief executive Andy Lack discusses the use of multi-screens to connect with audiences around the globe.
Festival of Media Asia exclusive afternoon keynote: Sir Martin Sorrell
09 April 2013
- C Squared chief executive Charlie Crowe interviews WPP chief executive Sir Martin Sorrell in an exclusive afternoon keynote at The Festival of Media Asia.
Justin Smith on print advertising
18 October 2012
- Atlantic Media’s president talks to M&M Global editor Sonoo Singh about the business model at Atlantic Media and the proliferation of the print business.
Gianluca Pastore on ‘provocative’ advertising
20 September 2012
- Benetton Group's worldwide communications director Gianluca Pastore talks to M&M Global reporter Jenni Baker about how the brand's aim is not to be provocative but socially engaging.
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BLOG
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