M&M Global TV
Nizan Guanaes on the importance of spotting mistakes
25 June 2012
Being slow to spot mistakes is the greatest error that can be made by anyone working in marketing, says Brazilian entrepreneur and Grupo ABC chairman Nizan Guanaes. M&M Global editor Sonoo Singh talks to Guanaes about what keeps him awake at night, the importance of studying to plan and the issues of multi-platform media.