M&M Global TV
Nizan Guanaes on mass media in Brazil
26 June 2012
While mass media continues to rule in Brazil, social media and other developing platforms are proving to be just as vitals says Brazilian entrepreneur and Grupo ABC chairman Nizan Guanaes. In part two of her interview, M&M Global editor Sonoo Singh talks to Guanaes about Brazil’s changing media habits and why
GM was in the wrong for walking away from advertising on Facebook.